Those who love, take care of their loved ones. LOVERICE is a name that embodies this spirit, the spirit in which a rice was grown. Attached to the fields that have seen it grow, LOVERICE enjoys revisiting its origins in a story that feeds our memory and always brings us back to the beginning.
We are in March
Propelled by Spring’s invigorating air, tractors plough the fields and get the land ready to be sowed. Gradating, ploughing, gradating, ploughing, straightening up the plants …. These are the tasks behind the “cradle” that will receive and nourish seeds in the next few months.
And here comes April
As if obeying the calling of slightly warmer weather, rice germinates and calls for sowing. If the year has been dry and there is no water on the rice beds, sowing is made directly over the previous year’s stubble, which represents an enormous water and energy saving – and consequently, a tremendous good for the planet. In rainy years, beds are flooded and seeds are thrown into the water.
It is May
Blessed is the month in which the seed takes the form of a radicle which perforates the soil to breathe and to be fed, just like a newborn eagerly looks for their mother’s milk. And then, a few shy and chilly leaves peep from a little seed looking for the sun’s warmth. Colour starts to spread on water beds…
Growing in June
Slowly, because warm weather does not invite haste, rice starts to grow, now with strong roots, bestowing each plant with the power to generate many baby shoots. On the dark green rice beds, the miracle of multiplication is celebrated!
July – this is it!
Each plant is growing and expanding, full of vigour and vitality, covering the fields with an intense green shade.
August, the month of rice ears
Stalks thicken because of rice ears, which become upright at the beginning of the month. Shortly after, they start to bend over themselves, given the grains weight.
This is the moment when rice changes its colour due to the ripening of grains in a colour palette which ranges from pale green, through yellowish green and finally to yellow, which indicates the need for harvesting.
October - shall we harvest what we have planted?
The rice thresher makes its way to the fields, devouring and threshing the rice that will be collected by trailers which will then bring the rice to a rice dryer.
And how does it reach the consumer?
Drying: When harvested, rice contains humidity ranging from 20 to 25º degrees, thus requiring immediate drying. It is of paramount importance to bring the humidity degree down to 14º in order to avoid fermentation. If this happens, rice turns dark and its taste unpleasant.
Storage: Immediately after drying, rice should be kept in special chambers, so as to protect it from animals and the elements.
Husking and packaging: When required, rice will be husked and packed in order to be delivered to consumers in perfect condition.